What does it mean to be well rounded?
Why haven’t you heard from me in a while? Because I’ve been busy being a department chair at Marist College and the fall semester has begun. Other than the pesky day job, I’ve crocheted an afghan for my step-daughter (yes, since the last entry), knitted another pair of fingerless gloves, begun another afghan and am planning a sweater for my husband for Christmas. I find that I can pick up a piece of knitting or crochet when I have just a few minutes or want to spend the whole evening.
I found a wonderful book called The Knitting Way (Linda Skolnick and Janice MacDaniels, Skylight Paths Publishing 2006) that discussed the spirituality of knitting. It really speaks to why we do some of the things that we do.
But, my point was this. On the one side, I’m a college professor. On another, a consumer behaviorist. On another, a resin crafter. On another, a crocheter, knitter, seamstress, organic gardener, wife and doggy mother. By the time you put all the sides together, you have a ball, hence, well-rounded.
You may argue that we are all a collection of interests (or in the terms of psychographics, activities, opinions and interests) but how far should we reach in our blogs, on our websites, and in our web stores? This summer, on LinkedIn, we had a discussion of how far to push a brand. I argued that you needed consistency (well… I do have a PhD in marketing). But, you also need to stay fresh and timely and you never know what an offshoot is going to take root (too much of a metaphor?)
Friday, September 25, 2009
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